Invited Talk: Industry Expert, Ford Motor Company, Michigan, USA

The Integrated Engineering Centre of Excellence (IeCE) organized an Informative Seminar by Mr. Khawaja Atif Hasan on 10-05-2022, who is an Automotive Industry Expert from the USA, with an experience spanning over 20 Years and currently serving Ford Motor Company, Michigan (USA), having previously served in Toyota Motor Corporation. Mr. Atif has a Masters degree in Mechanical Engineering from the prestigious Purdue University, USA.

In his talk, Mr. Atif enlightened the audience about the different stages of Advanced Product Quality Planning, Product Development Cycle, Technology Management and Commercialization of Technology in the Automotive Industry. The framework of procedures used in the Automotive Industry provided key insights of Industrial Standards used globally. Later in the day, Mr.Atif visited IeCE Research Labs to see the Electric and Hybrid Electric Technology Demonstrations.

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